3 days ago
True's New CEO Shifting Product Focus for Thai Telecom Leader
True Corp. Pcl plans to shift into higher-margin software services to leverage Thailand's largest mobile subscriber network that currently focuses on basic phone and WiFi connectivity, its new chief executive officer said.
The telecom operator became No. 1 by total subscribers through the merger of two of Thailand's three biggest wireless operators – True and Total Access Communication Pcl – a deal finalized in March 2023. But the enlarged company is still 'basically just selling data connectivity,' said Group CEO Sigve Brekke, who took over in March after spending much of the past two decades holding senior roles at Total Access and Norway's Telenor ASA — now True's largest shareholder.
